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On Thursday, December 16th, agave aficionados will have two excellent reasons to be at Las Perlas, the downtown L.A. shrine to mezcal and tequila: an exclusive release of Herradura Double Barrel Reposado, and the launch of the Mezcal Collective, an ongoing series of gatherings that will celebrate and educate about all things agave. For its debut, the Mezcal Collective welcomes Ruben Aceves, Casa Herraruda historian and global brand ambassador, who will discuss Herradura’s 140 years of hand-crafted tequila production.

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For an all-inclusive ticket price of $99, guests will get their own gift box (valued at over $150), featuring a 750ml bottle of the Las Perlas Private Reserve Herradura Double Barrel Reposado, signed, numbered and authenticated by Casa Herradura’s Master Distiller. Also included in the admission are gourmet Mexican bites and free margaritas throughout the event: the Las Perlas House Margarita and the Spiced Daisy.

213 Proprietor Cedd Moses personally selected the exclusive Las Perlas barrel in early October, when he was a guest at Hacienda San José del Refugio, Herradura’s home for 140 years. Herradura Double Barrel Reposado is hand-crafted and estate bottled in the town of Amatitán, Jalisco, in the heart of Mexico’s tequila region. Every bottle of Herradura begins with 100% Blue Weber agave, descended from the original agave that grew on the Hacienda in 1870.

To create the Double Barrel Reposado, the tequila is first rested in toasted oak barrels for 11 months (9 more than category standards), giving the reposado its signature deep copper color and exceptional smoothness. The tequila is then matured for an additional month in a new, toasted oak barrel. The hand-made barrel, specially created to augment aging, allows the spirit to develop additional depth of character and flavor, including notes of cooked agave, dried fruits and sweet brown spice.

The exclusive Herradura offering commemorates the launch of the Las Perlas Mezcal Collective, a series of tastings and events premiering Mexico’s finest mezcals and tequilas, as well as selections from the extensive Las Perlas collection of artisanal spirits. Las Perlas GM Raul Yrastorza describes Mezcal Collective events as “a cultural immersion and mash-up, with estates and bottlers providing rare insights, an exploration of mezcal’s many myths and legends, tools of the trade, and traditional glassware, while celebrating regional expressions of spirits, food, art and music.”

To join the Las Perlas Mezcal Collective and receive updates and invites, visit www.lasperlas.la, or email Raul Yrastorza at raul@213downtown.la.

Las Perlas Private Reserve Release Party
Hosted by the Las Perlas Mezcal Collective
Thursday, December 16, 2010
7:30pm – 9:30pm
All-inclusive ticket: $99

  • Personal gift box with Las Perlas Private Reserve Herradura Double Barrel Reposado (750ml bottle, $150+ value)
  • Complimentary margaritas all night: Las Perlas House Margarita & Spiced Daisy
  • Gourmet Mexican bites

NOTE: tickets and space for the release party are limited.
Tickets are available at: lasperlas.eventbrite.com

Las Perlas
107 E. 6th St.
Los Angeles, CA 90014
(213) 988-8355
www.lasperlas.la