Beefeater 24 and the Pegu Club

A few years ago, Master Distiller Desmond Payne was given a task that must have seemed at once exhilarating and daunting: take the legendary Beefeater London Dry Gin and create a new, super premium gin for the modern global cocktail culture. Payne had to keep Beefeater’s original nine botanicals, the botanicals had to steep for…

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I Love the Smell of Juniper in the Morning – the Gin Symposium

Photos by Soul Brother Photography for Pernod Ricard (SB) Bartenders and cocktail enthusiasts recently gathered at the Hollywood Roosevelt for the Gin Symposium, presented by the English Gins of Pernod Ricard: Plymouth, Beefeater, and Beefeater 24. The all-day gin immersion was hosted by Audrey Saunders and Simon Ford, with a stellar list of presenters who…

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What Would LA Bartenders Do with 24 Hours?

“It was my understanding that there would be no math.” ~ Chevy Chase as Gerald Ford, from┬áPresidential Debate (SNL, 1976) They take care of us whether we’re celebrating our triumphs or drowning our sorrows, but where do bartenders go and what do they do when they’re not behind the stick? Now that spring has sprung…

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