|
|

Surrounded by the natural beauty of Brazil, the residents of the historic town of Morretes have embraced a life philosophy they call a vida mais simples: “the simpler life.” Not far from Morretes, you’ll find a protected tropical rain forest on the Atlantic Coast of Brazil; hiking and waterfalls at Pico do Marumbi; river dolphins and red-tailed parrots; and surfing at Paranaguá Bay. A distillery in Morretes continues the centuries-old tradition of producing handcrafted, small batch cachaça, a Brazilian spirit distilled from pressed sugarcane juice. The artisanal cachaças of Morretes are now being introduced to the rest of the world, thanks to Novo Fogo Cachaça Orgânica, a superb new entry in the cachaça category.
Novo Fogo was founded by Dragos Axinte, a native of Romania who emigrated to the US as a teenager with his family and eventually founded ColdHeat, a multimillion dollar consumer product company. Axinte has five patents and several applications to his name, but he’s embarked on this newest endeavor with his wife, Emily LaCroix-Axinte. Though it’s the world’s third most popular spirit (after vodka and soju/shochu), cachaça is still unknown to many consumers in the US. But with the cachaça market growing by 50% each year in the US, and American imbibers seeking higher quality spirits and handcrafted cocktails, Axinte’s business instincts appear to have served him well once again.
Ever the entrepreneur, Axinte has been reaching out to cocktail bloggers and spirits enthusiasts via Twitter, and not long after responding to his tweet I received a package from Bellevue, Washington, where Novo Fogo is based. Inside was an exhaustively detailed press kit and review bottles of Novo Fogo’s current releases, Novo Fogo Silver (Prata) and Novo Fogo Gold (Ouro).
The Doctor is In
Novo Fogo’s Master Distiller is Professor Agenor Maccari Jr., PhD (aka “Dr. Cachaça”), who grew up on a cachaça farm and is now considered a renowned authority on the spirit. He has studied every aspect of cachaça production, from the genetic selection of sugarcane to the fermentation process and wood aging, particularly native Brazilian woods. In addition to his work with Novo Fogo and his research and academic duties, Prof. Maccari influences the cachaça industry as a whole, such as his ongoing efforts to create Brazil’s first cachaça appellation. He strives to increase Brazil’s awareness of organic products by assisting cachaça distillers with shifting their production to organic, handcrafted processes.
USDA Organic and Zero Waste
Novo Fogo’s cachaças are certified USDA Organic, indicating no chemicals were used at any point during production: the sugarcane is grown without chemicals or preservatives; instead of burning the field, the sugarcane is harvested by hand; and organic corn and rice are added as fermentation agents, not chemicals. In addition, Novo Fogo’s products are vegan, gluten-free, and kosher.
Novo Fogo’s Morretes distillery is designated as Zero Waste, which means every by-product is reused. The bagasse (the residue that remains after the sugar cane is crushed) is used as steamer fuel, while the high-quality “heart” of the cachaça is used for the final product and the “heads” and “tails” are used as cleaner, fertilizer, and farm vehicle fuel. The distillery is built on a slope, in order to use gravity to move the cachaça from room to room instead of motorized pumps.
Silver and Gold
Of course, all of the green design and sustainable practices would mean nothing if the cachaça isn’t good, and thankfully Novo Fogo delivers in a big way. Novo Fogo Silver Organic Cachaça is pot distilled in small batches and rested for one year in stainless steel tanks. The Silver’s clear, crisp smoothness evokes the nearby Atlantic, ideally suited for mixing in a caipirinha (see below) and a perfect match with fruit. Like the Silver, Novo Fogo Gold Organic Cachaça is a handcrafted, small batch spirit. For the Gold, the cachaça is aged two years in reclaimed American Oak bourbon cask barrels. This aging gives the Gold a distinctly sweet oak character, resulting in a sipping spirit that can be enjoyed neat, on the rocks, or in a variation of your favorite brown cocktail.
Novo Fogo Silver Organic Cachaça
- 80 proof (40% ABV)
- Retail price: $29.99
TASTING NOTES (Batch No. L9327)
- Color – Clear
- Nose – Lime and floral notes
- Palate – Citrus, light sweetness and fruit
- Finish – Short and crisp, fresh sugar cane notes
Novo Fogo Gold Organic Cachaça
- 80 proof (40% ABV)
- Retail price: $34.99
TASTING NOTES (Batch No. L9328)
- Color – Light honey
- Nose – Caramel, vanilla
- Palate – Warm honey, sugar cane and fruit with a hint of smoke
- Finish – Long and smooth, light oak and vanilla at the end
From cork to base, Novo Fogo’s bottle design embodies the company’s sustainable practices. The bottles are handcrafted from recycled glass, collected from the streets of the neighboring city of Curitiba. The eye-catching neck wrap is made from a potato bag jute material, which provides extra grip when pouring. Cocktail recipes are printed on an attached neck tag made from 100% recycled paper.
 The neck wrap is made from a potato bag jute material.
At the bottle’s base is a hand-signed label with a batch number, indicating the year and day of bottling, as well as the bottler’s initials.
 The handwritten batch number and bottler's initials.
Novo Fogo is currently available locally at Mel & Rose and Wally’s Wine and Spirits.
For more information, visit novofogo.com.
Facebook: novofogo
Twitter: @novofogo
Novo Fogo Silver: Strawberry Caipirinha
Brazil’s national cocktail is the Caipirinha, a refreshing drink made with cachaça, sugar and lime. From this basic combination, endless variations can be created, including the summertime perfection of strawberries and Novo Fogo Silver.
STRAWBERRY CAIPIRINHA
Ingredients:
- 1.5 oz. Novo Fogo Silver Cachaça
- 1 tbsp sugar
- 1/4 cup fresh strawberries
- 1 small lime
Preparation:
- Cut the lime into wedges and muddle them with sugar in a rocks glass.
- Add the strawberries and muddle again.
- Fill the glass with ice. Add cachaça and pour everything into a shaker.
- Shake and pour everything (including the ice) back into the same glass.
 Strawberry Caipirinha
Novo Fogo Gold: Rabo de Gallo and The Gisele
In the July/August issue of Imbibe, writer Paul Clarke does an excellent job covering the vanguard of the burgeoning LA cocktail scene, including Caña Rum Bar in downtown. An online extra features Caña bartender John Coltharp’s recipe for the Rabo de Gallo, a wonderfully balanced and flavorful cocktail that calls for two of my favorite ingredients, Cynar and Carpano Antica Formula. Novo Fogo’s aged cachaça adds depth and complexity to the mix.
 Rabo de Gallo
RABO DE GALLO
Ingredients:
- 2 oz. cachaça (Novo Fogo Gold Cachaça)
- 1/2 oz. sweet vermouth (Carpano Antica)
- 1/2 oz. Cynar
- Orange peel for garnish
Preparation:
- Combine ingredients in a mixing glass and fill with ice.
- Stir well for 20 seconds, strain into a chilled cocktail glass or coupe.
- Twist orange peel over drink and use as a garnish.
In a follow-up email, Axinte sent several new recipes, including one from Michael Kostin (Naga Cocktail Lounge) called The Gisele, which had just been created the night before.
THE GISELE
Ingredients:
Preparation:
- Stir ingredients with ice and strain into a cocktail glass.
- Top with Pilsner beer foam.
 Death & Co. wins Spirited Awards for World's Best Cocktail Bar, World's Best Cocktail Menu, and Best American Cocktail Bar. | Photo: Grub Street
The winners for the 2010 Tales of the Cocktail Spirited Awards have been announced, with New York’s Death and Company named the World’s Best Cocktail Bar, World’s Best Cocktail Menu, and Best American Cocktail Bar. Seattle’s beloved Murray Stenson (Zig Zag Café) was named American Bartender of the Year, while International Bartender of the Year went to Agostino Perrone of London’s Connaught Hotel (Hotel Bar of the Year). The full list of winners and nominees is below.
The winners were announced at the Tales of the Cocktail Spirited Award Ceremony and Dinner last Saturday, July 24. Now in its eighth year, Tales of the Cocktail is an internationally acclaimed festival of cocktails, cuisine and culture that took place in New Orleans from July 21-25. From the Tales of the Cocktail website:
Through its annual Spirited Award Ceremony, Tales of the Cocktail provides recognition to those individuals and establishments that have shown an outstanding talent for advancing the craft of the cocktail. To embody the ideals with which Tales of the Cocktail was originally founded, these awards will recognize both national and international honorees who will receive exclusive Riedel Crystal awards.
Congrats to the winners and cheers to all the nominees!
For more information, visit www.TalesoftheCocktail.com.
Spirited Award Categories with Winners in Bold Italics
Best American Cocktail Bar
Criteria: This award recognizes the influence on cocktail trends within the United States and seeks to award the country’s best cocktail bar.
World’s Best Hotel Bar
Criteria: The classic ‘American Bar’ played an important role in the history and development of cocktail culture. The judges are looking for hotel bars, which uphold this tradition (but are not necessarily old) and offer five-star service and consistently well made drinks.
Best Cocktail Writing
Criteria: Great journalism is one of the best ways to communicate to the general public the value and significance of great cocktails and related products. This award is for any non-book journalism (Magazine, Newspaper, Website, etc) which promotes bars, bartender, or cocktails in general.
- CLASS magazine
- Gary Regan
- Jared Brown and Anistatia Miller
- Naren Young
Best New Product
Criteria: This is awarded to what the judges consider to be the best new cocktail ingredient (spirit, liqueur, syrup or juice) or piece of cocktail equipment (muddler, shaker etc.). To qualify products must be on general retail sale in at least three US states.
Best American Brand Ambassador
Criteria: An award that recognizes the importance of personality in the promotion of drinks brands across America.
World’s Best Drinks Selection
Criteria: A venue stocking an outstanding range of spirits and liqueurs. The judges will favor discernment as well as sheer numbers of bottles stocked.
American Bartender of the Year
Criteria: From Jerry Thomas onwards, American bartenders have been amongst the most influential on drinks styles and cocktail culture in general. This award seeks to recognize the most influential American bartender today. The winner should be proficient at making all recognized classic drinks and also have created contemporary cocktails, which have been copied by his/her peers.
Best New Cocktail/Bartending Book
Criteria: The best book published in 2008 regarding cocktails, liquor, bars, bar design or bartending in general. New editions of existing works may also be nominated.
- Beachbum Berry Remixed
- Gin Compendium by Gaz Regan
- MudPuddle Books by Greg Boehm
- Vintage Spirits and Forgotten Cocktails by Ted Haigh
World’s Best Cocktail Menu
Criteria: The judges seek to reward innovative and thirst inducing cocktail menus. Both the design and content will be considered.
International Bartender of the Year
Criteria: The absolute best drinks mixer in the world. The winner must have received international recognition of their work with their own recipes crossing borders to appear on cocktail menus in numerous countries. (US citizens are not excluded.)
- Agostino Perrone, The Connaught Hotel, London
- Brian Miller, Death & Co, NYC
- Salvatore Calabrese, London
- Sam Ross, Milk & Honey, NYC
World’s Best New Cocktail Bar
Criteria: Only bars, which opened after 1st March 2009 may be nominated. This award aims to reward new creativity and ideas as well as well executed drinks.
- Cure, New Orleans
- Dutch Kills, Queens
- Mayahuel, NYC
- Rickhouse, San Francisco
World’s Best Cocktail Bar
Criteria: Only truly world-class bars will be considered for this illustrious title. Some bars attain worldwide recognition and this award recognizes the very best of the best.
Best International Brand Ambassador
Criteria: An award which recognizes the importance of personality in the promotion of drinks brands and their creative use of brand communication to engage the trade and their ability to execute compelling education and seminars. This person will work in an International capacity or in a Country other than the USA.
Best Bar Mentor
Criteria: Not everybody who is having an impact on the quality of the cocktails we drink are working behind the bar as bartenders. There are many people who are creating fine bar programs, training the next generation of great bartenders, and playing an active role in designing the bars we all love to drink in. This award is to recognize those individuals who, in their professional life, play a crucial role in raising the quality of bars, bartenders, and cocktails without currently working as a bartender.
- Dale DeGroff
- Robert Hess
- Sasha Petraske
- Tony Abou-Ganim
Helen David Lifetime Achievement Award
Criteria: The impact that some people have on the general cocktail community can span over the course of many years. There are individuals who have worked long and hard to change the industry and educate the public. This award is to provide special recognition to these individuals and the wonderful efforts they have undertaken.
- Brian Rea
- Gary Regan
- Murray Stenson
- Tony Abou-Ganim
“I’m gonna die some day, so I may as well drink.” ~Dick, 80, factory worker
The above quote is one of dozens of pearls of wisdom found in Old Man Drinks: Recipes, Advice, and Barstool Wisdom, a nifty new book by Robert Schnakenberg (The Encyclopedia [...]
Continue reading Classic Cocktails and Barstool Wisdom from Old Man Drinks

After tasting through the three expressions of the excellent Tequila Avión range at a recent sneak preview, I was looking forward to taking the newly-launched ultra premium brand for a few spins at home. Just in time for National Tequila Day, the [...]
Continue reading Ready for Departure with Tequila Avión Silver

Since its launch in June, the Camarena Taco Truck has crisscrossed Los Angeles, handing out free tequila-infused tacos, tostadas and burritos to eager Angelenos, while spreading the word about Familia Camarena Tequila. In honor of National Tequila Day on Saturday, July 24, Camarena Tequila [...]
Continue reading Celebrate National Tequila Day with Camarena Carne Asada Tacos and the Paloma

From their origins as medicinal products, bitters became an integral part of the Golden Age of cocktails, providing drinks with flavor, depth and complexity. Prohibition devastated the bitters industry; only a few brands survived and many disappeared, never to return. Thanks [...]
Continue reading Have Bitters, Will Travel: The Bitter Truth Traveler’s Set
The fig tree at the Fairmont Miramar. | Photo: Fairmont Miramar
Following on Tuesday’s Gulf Benefit at The Hungry Cat, Angelenos will have another opportunity to enjoy great food and drink for a worthy cause. On Saturday, July 31st, Mila Becker (Call Me [...]
Continue reading July 31: Cocktails, Scotch and Hot Dogs for a Cause at the Fairmont Miramar
The annual Tales of the Cocktail festival is underway, which means for the next several days the center of the cocktail universe will be in New Orleans. If you’re missing this year’s event, you can get a taste of the region’s cuisine this [...]
Continue reading July 27: Gulf Benefit at The Hungry Cat
Photo: Waterloo & City
If the goal for Waterloo & City was to “create a fun, accessible neighborhood spot,” where guests can “enjoy a sophisticated, nuanced menu, knock back a few pints or do both at the same time,” then Executive Chef Brendan Collins and [...]
Continue reading Your Next Happy Hour Stop: Waterloo & City
Beginning Friday, July 16th, three new BevMo! locations will be hosting Grand Opening celebrations in Santa Monica, West Los Angeles, and Studio City. The CelebrateMo! events will run through Sunday, July 18th.

All three stores will feature meet-and-greets with spirits ambassadors, winemakers and [...]
Continue reading July 16-18: BevMo! Grand Opening Events in Santa Monica, West LA, Studio City
|
Contact Send general questions, press releases, event announcements, and product review requests to thirstyinla [at] gmail [dot] com.
|