Following a February event that NBC’s Joshua Lurie called “a culinary earthquake that has triggered several mobile aftershocks,” the LA Street Food Fest returns with an all-new Summer Tasting Event on Saturday, July 24th at the Rose Bowl.
Event co-founders Shawna Dawson (Sauce LA) and Sonja Rasula (UNIQUE LA) have addressed the crowds and long lines from the February Street Food Fest by capping attendance for the Summer Tasting Event at 5,000 (the Rose Bowl was built to handle crowds in excess of 90,000). Additionally, the all-inclusive tickets will be pre-sale only, and exclusively available online.
For the price of one ticket, guests can sample signature bites from over 60 vendors, including gourmet food trucks, Old School carts and stands, celebrity chefs, and street-inspired dishes from some of LA’s best restaurants. Vendors will be serving from tented booths on the field of the world famous Rose Bowl, where attendees can grab a blanket and enjoy their food on the grass, dine at a picnic table or in a shaded lounge, or work on their tan up in the stands.
Summer Tasting vendors will participate in a Cook-Off Competition judged by a panel of experts, led by Susan Feniger (Border Grill, Ciudad, STREET), who says “the single biggest influence on my career as a chef has been street food.”
To wash down all the great food, the Summer Tasting will feature two Singha Beer Gardens, Sailor Jerry Rum cocktails, and refreshments from IZZE, Honest Tea and Dry Soda. Agave aficionados should head straight for the Upper Deck, site of a Tequila and Mezcal Tasting that includes:
- Angel Bendito Tequila
- Agave de Cortes Mezcal
- Inocente Tequila
- Reserva Quintero
- Sacacuento Ultra Premium Mezcal
- Tequila 55
- Tequila 1519
- Tequila Abondonado
- Tequilas Bracero
- Tequila Capaz
- Tequila Corrido
- Tequila El Agave
- Teteo Tequila
The Summer Tasting will also include free prints from the Oh! Snap photo booth, live entertainment, raffle prizes and giveaways, plus free parking in the Rose Bowl parking lot for all attendees.
LA Street Food Fest – Summer Tasting Event
Saturday, July 24, 2010
4-5pm (VIP Preview)
5:30-9pm (General Admission)
The Rose Bowl
1001 Rose Bowl Drive
Pasadena, CA 91103
- Over 60 food vendors
- Open bars and beer gardens
- Ice Cream Social
- UNIQUE LA Pop-Up Mini-Market
- Street Food Cook Off
- Live performances from The Deadly Syndrome and Warpaint, plus DJ Bryan Davidson
- Portion of proceeds to benefit St. Vincent Meals on Wheels & Woolly School Gardens
Tickets are on sale now, available only through the Summer Tasting Event website and Eventbrite. No tickets will be sold at the door.
General Admission: $45
- 5:30pm entry
- Unlimited samples of signature eats and drinks
- Complimentary parking
- Photo booth prints
- Concert and entertainment
Includes all of the above plus:
- VIP Preview Hour from 4-5pm
- Access to a VIP parking lot
- Children age 7 and under are admitted free with a paying ticketed adult.
- Due to health and Rose Bowl regulations, no dogs allowed. Sorry, Snoopy.
Update 7/11: half the tickets have already been sold, according to a comment posted yesterday on the event’s Facebook page.
Images: LA Street Food Fest